We are so excited to launch our Spring/Summer 2017 Gypsea Soul Collection this week! This new collection is inspired by the ocean and all the life it supports. That's why we've partnered with Pull Together, a non-profit that helps First Nations and community partners stop Kinder Morgan from building a pipeline that will affect our beautiful BC coastal waters.
This week, from April 25-30th, we're donating 15% of all online sales towards the Pull Together initiative to protect sacred land and water that we all share. This money will go towards covering legal fees incurred by water protectors. They are fighting against illegal actions by Kinder Morgan to drill through indigenous land and bring tankers into coastal waters. The good news is that this action has worked before. The same legal strategy stopped Enbridge's Northern Gateway Pipeline from being built. Now, we're in round two of this fight. So far, Pull Together has raised almost half of their $500,000 goal. We're absolutely honoured to help them with their efforts to protect our land and oceans.
UPDATE: We're so happy to announce that we raised $3700 to help support this cause. Thank you so much!
Creating this Gypsea Soul Collection led us to the beautiful island of Hawaii, where we were able to spend time with nature shooting our lookbook. Two of our Luminaries, Aya and Chrystal, won all-inclusive trips to the island to take part in Wanderlust and shoot our new line. We also worked with Luminary Erika and Oahu local Kristine, who were our lovely mermaids for our underwater shoots! We had such a blast spending time near the ocean. We worked with an amazing photographer, Musashi Flores, who specializes in underwater photography, as well as videographer Philip Lemoine, who created a stunning lifestyle video for the new collection. They were so much fun to work with!
This collection features new matching bras to go with 6 new beautiful prints, all inspired by the ocean and island life. We've also got a brand new collection of printed graphic casual tops that are the perfect compliment for any yoga class or adventure!
View our favourite shots from the new collection HERE!