I am definitely too cool for this, I thought. Why do I need to pretend to be happy with all these strangers? Can’t we talk about down-dog alignment or something?
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To my valued customers,
First off I want to start this letter by expressing sincere gratitude to each and every one of you for supporting a small, made in Canada, eco-friendly business, as together we hope to make the planet a slightly better place.
The last year has undoubtedly been the most challenging year of business that I have experienced. I know I’m not alone as all of you have felt the pains of 2020 as well.
The continuation of COVID-19 created a dire labour shortage and logistical supply chain nightmare for us. This added incredible internal stress and chaos as well as greatly impacted our production and shipping timelines.
Next we were faced with a large container ship spilling its contents into the ocean. As you all know we are 100% made in Canada however some of the supplies we rely on for our production process such as inks and various notions and textiles do come from overseas. This greatly compounded our already delayed production and shipping schedules.
Then to top it all off British Columbia was hit with the worst flooding we’ve seen in decades, at least in my lifetime. I lost many filled orders that were slated to be shipped out from a central location and yet again experienced delays for incoming materials.
While all of these matters were beyond our control I do realize the snowball effect this has had on you and I hold that responsibility close to my heart.
I wish to extend my sincerest apologies.
I can assure you we are excited to bring on improvements in 2022 to internal company and production processes to avoid situations like that having such a stronghold over us again.
With that I am confident in saying we will be better prepared and equipped for dealing with extraordinary circumstances and delivering on time in 2022.
We have many new partnerships, gorgeous designs and new collections to add to the line coming this winter that I know you will just love.
We will be extending promo codes for discounts to all of our customers that are on our mailing list so please stay tuned for that. If you haven’t already joined our email list please do so to take advantage of these offers.
CEO NoMiNoU and Inner Fire